We have been busy getting ready for this holiday. Worried that we've ordered enough flowers to meet the demand. Holidays like this one can make or break a flower shop. There is so much that goes on behind the scenes that our clients never know about. Things that we do to make sure that your experience is as smooth and wonderful as it should be.
So, it's important to us that you (our clients) know how much you are truly appreciated. When you come in, call on the phone or even when you order flowers on our website, please know that we want you to have a great experience and be happy with what you get. By ordering directly through our flower shop, you're also doing us a favor(and also doing yourself a favor). You're cutting out the middle man!
When you go online to order flowers (like most people do because your time is important), let's say through One Eighthundred Flowers, you're not actually ordering through a REAL florist. They don't have a shop right in your neighborhood. They don't have the freshest flowers sitting right there in front of them, ready to be put together by an expert florist! That order goes to them, where they then take a fee, and send it out to a florist that carries the "wire" system they use. The real florist receives the order and fills it to value, using the flowers that are available and as similar as possible. That florist then delivers the bouquet to your loved one. And after a month, that florist then receives the money for filling/designing/delivering your order. But here's the catch, they only receive 65%-73% of that order. The remainder goes to the other guy...the order gatherer.
You may ask...why doesn't the REAL florist just not be part of the "order gatherers" system? Here's why. That order gatherer spends a ton of money on advertising. Advertising in all sorts of ways. Advertising that is extremely appealing to most consumers. Their advertising budget is way more than an actual independently owned flower shop can afford. Advertising that we can't compete with. On an average day, our flower shop receives 5-10 direct from client orders and approximately 20-30 order gatherer orders. You do the math.
So, I encourage you to not be tempted by the "order gatherers". Instead, do a little homework of some of your local florists. You can always call and make sure their physical location actually exsists. If so, order off their website, call them, they will have an actual person that is sitting in their store looking at the flowers that you are going to be sending to your loved one. This REAL florist will go above and beyond to make sure that your experience is awesome and will keep you coming back for more.
It helps you and it helps us. Thanks for reading.
